Double Marketing Strategy

The marketing plan from Double aimed to enhance the online shopping experience through virtual try-on technology, targeting Generation Z to address high return rates and environmental impacts in fashion. The plan outlined strategies for reducing returns, partnering with luxury brands, and implementing immersive pop-up events to showcase new technology. Key objectives included improving shopping experiences, reducing CO2 emissions, and expanding market presence through collaborations and educational efforts about sustainable practices. The strategy focused on personalization and sustainability to meet the values and needs of younger, eco-conscious consumers.