The 404 ERROR Zine was a special edition that explored the intersection of technology and fashion, focusing on innovation and sustainability. It aimed to educate and inspire by highlighting how technology could revolutionize fashion practices to mitigate environmental impacts and promote ethical consumerism.

The marketing plan from Double focused on revolutionizing the online shopping experience with virtual try-on technology, specifically targeting Generation Z. It aimed to tackle high return rates and the associated environmental costs by enhancing user satisfaction with accurate fit predictions. The plan proposed immersive pop-up events and strategic partnerships with luxury brands to demonstrate the technology's benefits. Key objectives included reducing return-related CO2 emissions and expanding market presence through collaborations. The strategy emphasized sustainability and personalization, aligning with the values of eco-conscious young consumers.

The project entailed the development of a hypothetical fashion brand called Rebuild, focusing on high-quality craftsmanship and sustainable practices. It featured a transparent marketing strategy that informed consumers about the origins and costs of production. The initiative also introduced AI avatar technology to improve the online shopping experience by allowing personalized fit previews. Marketing efforts utilized social media to establish brand recognition and emphasize its commitment to quality and sustainability.

This project is a final year dissertation on the influence of Generation Z's purchasing behaviors on the sustainability challenges within the EU's fast fashion industry. The research aimed to explore the paradox where the most environmentally conscious generation is also the highest consumer of fast fashion products. It utilized a mixed-methods approach, combining online surveys and interviews to gather both quantitative and qualitative data. The study focused on identifying the factors leading to the intention-action gap (IAG) in sustainable purchasing, examining the effects of greenwashing, and evaluating the impact of price sensitivity and social identity on consumer behavior.